Competitive Market Analysis
Property: 145 SE 25th Rd Unit 802
Property Overview
This is an excellent opportunity to own a spacious 2-bedroom, 2-bathroom unit in the heart of Brickell on a quiet cul-de-sac street. Unit 802 features 1,430 square feet of living space, breathtaking Biscayne Bay views, and wood laminate floors. It is located in a boutique building with only 37 units. This unit offers tremendous potential for both end-users and investors, particularly given its desirable location near luxury developments like the UNA Residences.
Recommended Listing Price: $465,000
This price includes the seller covering any outstanding assessments, ensuring a smooth and appealing transaction for prospective buyers. This is a strong starting point, but adjustments may be necessary depending on market activity.
Comparable Properties Analysis
145 SE 25th Rd Unit 501
Status: Closed
Sold Price: $395,000
CDOM: 82 Days
Description: This updated corner unit boasts natural light, tile flooring, an updated kitchen, and modern bathrooms. It was marketed as an ideal investment property, complete with tenant occupancy.
Reason for Sale: Positioned as an investor-friendly opportunity with rental income, this unit appealed to buyers seeking steady ROI.
145 SE 25th Rd Unit 804
Status: Closed
Sold Price: $417,500
CDOM: 141 Days
Description: This unit featured a den convertible to a third bedroom, an enclosed balcony with bay and city views, and an updated interior. The well-maintained building and proximity to luxury developments further enhanced its appeal.
Reason for Sale: Competitively priced and marketed with an emphasis on its updates and location, making it attractive to families and professionals.
145 SE 25th Rd Unit 1002
Status: Closed
Sold Price: $450,000
CDOM: 123 Days
Description: Beautifully remodeled with 1,430 square feet, this unit included stunning Biscayne Bay views, new kitchen and appliances, and enclosed balcony with impact windows.
Reason for Sale: Buyers were drawn to the turnkey condition, larger size, and premium updates, combined with the peaceful yet central location.
145 SE 25th Rd Unit 901 (Active)
Status: Active
List Price: $500,000
CDOM: 69 Days
Description: This unit, similar in size and layout to Unit 802, remains overpriced in comparison to recent sales. The listing has been on the market for over two months, signaling a need for price adjustment.
The Building and Location
Quiet Street: Located on a peaceful cul-de-sac, this property avoids the heavy traffic and noise associated with the heart of Brickell, while maintaining excellent access to the area’s amenities.
Amenities: The building features a pool, gym, sauna, covered parking, and additional storage—perfect for residents seeking convenience and comfort.
Neighborhood: Brickell is a highly desirable area, featuring world-class dining, shopping, and entertainment. Nearby developments like the UNA Residences are elevating the area’s profile, adding value to nearby properties. Proximity to downtown Miami, Key Biscayne, and Coconut Grove further enhances the appeal.
Pricing it Properly
Setting the right price is crucial to generating interest and achieving a quick, profitable sale. The recommended price of $465,000 balances the competitive market and the property’s value while factoring in seller-covered assessments. Pricing higher risks stagnation, as evidenced by Unit 901, which has lingered on the market. By pricing strategically, we position the unit to attract serious buyers while retaining flexibility for negotiations.
Marketing Expertise
As a seasoned real estate professional and the founder of E Realty International, I bring over 25 years of experience in luxury real estate to this listing. My marketing strategy includes:
Broker Relationships: I leverage my strong network of brokers locally and internationally to connect with qualified buyers.
Office Location: My office on Key Biscayne offers high visibility and easy access to clients seeking luxury properties in South Florida.
Online Reach: Your property will be showcased on my professional website, Instagram, and social media channels to maximize exposure. I also utilize premium real estate platforms to target potential buyers.
Professional Presentation: I include drone photography, professional still photos, and a detailed floor plan to highlight the unit’s best features.
Global Marketing: By tapping into my worldwide connections and online tools, I attract buyers from diverse markets, ensuring maximum interest.
Ideal Buyer Profile
End-User: A professional or family seeking a spacious, serene residence with stunning views and proximity to Miami’s cultural and business centers.
Investor: Buyers interested in long-term returns will find this unit’s location, building amenities, and potential rental income highly appealing.
Empty Nesters: Those downsizing from larger homes but still seeking elegance, convenience, and a vibrant neighborhood will love this unit.
Neighborhood Highlights
Brickell offers the perfect balance of urban excitement and relaxed living. The new UNA Residences tower nearby sets a luxury standard for the neighborhood, adding further prestige and desirability to properties like this. Residents enjoy easy access to Brickell City Centre, Mary Brickell Village, and top-notch schools, making it ideal for families and professionals alike.
Personal Touch and Customization
Unit 802 is a blank canvas awaiting a creative touch. With its spacious layout, wood laminate floors, and natural light, the possibilities for customization are endless. I recommend exploring Restoration Hardware or West Elm for chic, modern decor that complements the unit’s views and atmosphere.
Buyer Inspiration
Investor: Generate steady rental income from a highly sought-after location.
Creative Professional: Set up an inspiring home office with bay views.
Family: Enjoy a quiet, safe environment close to schools and parks.
Property Description (For Sale Listing)
Discover this Special Home nestled in the heart of Brickell. Featuring 2 bedrooms and 2 baths, this spacious unit boasts Biscayne Bay views, wood laminate floors, an updated kitchen, and modern finishes throughout. Located in a boutique building on a peaceful cul-de-sac, this property offers the perfect combination of tranquility and accessibility.
Images recommended for marketing property
Image 1: Exterior view of the building
Image 2: Biscayne Bay view from the unit
Image 3: Living room and kitchen
Image 4: Building amenities (pool, gym, etc.)
Image 5: Drone shot of the neighborhood